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"Code the Road"

Experiencial Marketing Campaign

–Tour Manager–

for

MKG

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Project Details

Title: Code the Road

Client: Google

Employer:MKG

Role: Tour Manager

Deliverable: Experiencial Marketing Campaign

Description

To celebrate the 10 year anniversary of Google Maps, Google turned to MKG to design and produce an integrated cross-country marketing campaign.

The campaign highlighted the use of the Google Maps API in the Apps of Disney, Harley Davidson, Lyft and Hilton by traveling direct to their headquarters to host interactive public demonstrations and developer conferences targeting proffesionals. As tour manager,

I oversaw team coordination, training, scheduling, event setup and travel logistics for the campaign spanning 8 cities and 12 events.

Services
  • Production Management
  • Staff + Film Crew Coordination
  • Event Setup + Standards
  • Travel Planning

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